Our Story

Built by Business People, for Business People

Keystone Capital Group was founded on a simple premise: established businesses deserve fast, transparent access to capital — without the bureaucracy of traditional lending.

Our History

The Keystone Story

Keystone Capital Group was founded by a team of finance professionals who had spent years watching creditworthy businesses get turned away by banks — not because they weren't viable, but because traditional underwriting models weren't built for the realities of small and mid-size business cash flow.

We built Keystone to fill that gap. Our revenue-based underwriting model evaluates businesses on what actually matters: consistent cash flow, operational history, and growth trajectory. Not just credit scores and collateral.

Over a decade later, we've funded more than 5,000 businesses across virtually every industry — from regional restaurant groups to national logistics operators. $100 million deployed. A 97% renewal rate. And a reputation built entirely on results.

$100M+
CAPITAL DEPLOYED
5,000+
BUSINESS SERVED
4.8★
RATING
97%
Client Renewal Rate

Our Principles

What We Stand For

Transparency

Every offer we make is fully itemized. Factor rate, total payback, remittance schedule — all disclosed before you sign. No hidden fees, ever.

Speed

We built our entire operation around one principle: your time is money. Decisions in 24 hours. Funding in 48. No exceptions.

Expertise

Our underwriters have deep industry knowledge. We don't apply a one-size-fits-all model — we evaluate your business in the context of your market.

Partnership

We're not a one-time transaction. 98% of our clients renew. We grow with you — and your terms improve as your relationship with us deepens.

The Team

Leadership

WL

William Lau

Chief Executive Officer

30+ years in financial markets and business financing. Career spans senior advisor roles at Smith Barney, Wit Soundview, and Prudential Securities before founding Keystone Capital.

SO

Sandra Okafor

Chief Credit Officer

Former VP of Underwriting at a top-10 national bank. Architect of Keystone's revenue-based underwriting model. Oversees a team of 40+ underwriters across three offices.

MC

Marcus Chen

Chief Operating Officer

Built Keystone's operations infrastructure from the ground up. Responsible for the 48-hour funding guarantee and the systems that make it possible at scale.

Trust & Compliance

Credentials & Compliance

Licensed & Registered

Keystone Capital Group operates as a licensed commercial finance company in all states where required. Full regulatory compliance maintained across all jurisdictions.

Industry Membership

Active member of the Small Business Finance Association (SBFA) and the Commercial Finance Association (CFA). Committed to industry best practices and ethical lending standards.

Data Security

All client data is encrypted in transit and at rest. We maintain SOC 2 Type II compliance and conduct annual third-party security audits.

Transparent Pricing

We are committed to full disclosure of all costs before funding. No hidden fees, no retroactive charges, no surprises — ever.

Work With a Funder You Can Trust

Over a decade of experience. $100M deployed. 5,000+ businesses funded.

Keystone Capital Group

Fast, flexible capital for established businesses ready to grow.

Ready to grow?

Decisions in 24 hours. Funding in 48.

Apply for Funding

Keystone Capital Group NA LLC is not a bank. Merchant cash advances are not loans. Approval and funding amounts are subject to underwriting review. Factor rates and terms vary based on business performance and eligibility. This is not an offer of credit.

© 2026 Keystone Capital Group. All rights reserved.